Shlomi Lavi /
Nov 10, 2022
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Bottom Line: Which is Better - SproutSocial or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than SproutSocial, and Marketo Lead is rated higher (87/100) than SproutSocial (85/100). Marketo Lead offers users more features (12) than SproutSocial (3).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Sprout Social Vs. Marketo
Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? SproutSocial or Marketo Lead Management?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SproutSocial and Marketo Lead Management.
SproutSocial price starts at $89 per user/month , On a scale between 1 to 10 SproutSocial is rated 4, which is lower than the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.
Bottom line: Marketo Lead Management is more expensive than SproutSocial.
Which software includes more/better features?
We've compared SproutSocial Vs. Marketo Lead based on some of the most important and required Social Media Management features.
SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
The software is a useful product for customers of all sizes without any restriction on industrial affiliation. Marketo Lead Management is specifically designed for small and midsize companies.