Compare SproutSocial and Tracx - Nov 2022

Shlomi Lavi

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Bottom Line: Which is Better - SproutSocial or Tracx?

Tracx is more expensive to implement (TCO) than SproutSocial, and Tracx is rated higher (89/100) than SproutSocial (85/100). SproutSocial offers users more features (3) than Tracx (0).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Sprout Social Vs. Tracx

Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...

Tracx: The tracx Social Media Management System (SMMS) empowers agencies and brands with a highly advanced set of business analytics solutions designed to grow revenue and deepen customer relationships through the social web. nntracx has engineered the most powerful real-time social data analytics architecture that runs relevancy analysis and data minin...

Who is more expensive? SproutSocial or Tracx?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SproutSocial and Tracx.

SproutSocial price starts at $89 per user/month , On a scale between 1 to 10 SproutSocial is rated 4, which is lower than the average cost of Social Media Management software. Tracx price starts at $28 per month , When comparing Tracx to its competitors, the software is rated 6 - similar to the average Social Media Management software cost.

Bottom line: Tracx is more expensive than SproutSocial.

Which software includes more/better features?

We've compared SproutSocial Vs. Tracx based on some of the most important and required Social Media Management features.

SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.

Tracx: We are still working to collect the list of features for Tracx.

Target customer size

The software is a useful product for customers of all sizes without any restriction on industrial affiliation. and Tracx's target customer size include: Small, medium and large size businesses.