Compare Synthesio and Buffer - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Synthesio or Buffer?

Synthesio is more expensive to implement (TCO) than Buffer, and Buffer is rated higher (86/100) than Synthesio (77/100). Buffer offers users more features (5) than Synthesio (4). There is a clear winner in this case and it is Buffer!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Synthesio Vs. Buffer

Synthesio: Loic co-founded Synthesio in 2006 with the original idea of providing marketing and communication departments with monitoring and analytics services tailored for the web. Under his leadership, Synthesio has achieved record breaking growth in revenue and clientele every year since its founding, and opened offices in both the United States and the Un...

Buffer: We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media. Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to ha...

Who is more expensive? Synthesio or Buffer?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Synthesio and Buffer.

Synthesio price starts at $1,200 per month , On a scale between 1 to 10 Synthesio is rated 2, which is much lower than the average cost of Social Marketing software. Buffer price starts at $5 per month , When comparing Buffer to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.

Bottom line: Synthesio cost is around the same cost of Buffer.

Which software includes more/better features?

We've compared Synthesio Vs. Buffer based on some of the most important and required Social Marketing features.

Synthesio: Blogger Integration, Facebook Integration, Global Content Library, Twitter Integration.

Buffer: Blogger Integration, Business Content Sharing, Facebook Integration, LinkedIn Integration, Twitter Integration.

Target customer size

Synthesio is suitable for marketing and communication departments of large companies, leading brands and agencies for finding social insights. Buffer is perfect for companies of all shapes and sizes.