Compare Synthesio and Hootsuite - Mar 2022

Shlomi LaviShlomi Lavi / Mar 10, 2022

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Bottom Line: Which is Better - Synthesio or Hootsuite?

Synthesio is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Synthesio (77/100). Hootsuite offers users more features (15) than Synthesio (4). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Synthesio Vs. Hootsuite

Synthesio: Loic co-founded Synthesio in 2006 with the original idea of providing marketing and communication departments with monitoring and analytics services tailored for the web. Under his leadership, Synthesio has achieved record breaking growth in revenue and clientele every year since its founding, and opened offices in both the United States and the Un...

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Who is more expensive? Synthesio or Hootsuite?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Synthesio and Hootsuite.

Synthesio price starts at $1,200 per month , On a scale between 1 to 10 Synthesio is rated 2, which is much lower than the average cost of Social Marketing software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.

Bottom line: Synthesio cost is around the same cost of Hootsuite.

Which software includes more/better features?

We've compared Synthesio Vs. Hootsuite based on some of the most important and required Social Marketing features.

Synthesio: Blogger Integration, Facebook Integration, Global Content Library, Twitter Integration.

Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.

Target customer size

Synthesio is suitable for marketing and communication departments of large companies, leading brands and agencies for finding social insights. Hootsuite is perfect for companies of all shapes and sizes.

Synthesio

ITQlick rating
(3.4/5)

starts at $1,200 per month

Synthesio is a social media monitoring solution that can help users to learn what consumers are thinking about your brand and competitors across mainstream and social media. It can collect data from mainstream ...

Categories: Social Media, Monitoring.

Hootsuite

ITQlick rating
(4.4/5)

starts at $49 per user/month

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media prog...

Categories: Financial reporting, Data Analysis Tools, Content Management, Customer Loyalty, Team Collaboration.

Compare specifications

Compare features

Synthesio: 4 Features

Blogger Integration
Facebook Integration
Global Content Library
Twitter Integration

Hootsuite: 15 Features

Blogger Integration
Business Content Sharing
Facebook Integration
Flickr Integration
Foursquare Integration
Global Content Library
Google Plus
Instagram Integration
LinkedIn Integration
Publishing Social Content
Social Analytics
Social Customer Care
Social Promotions
Twitter Integration
WYSIWYG App Builder
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Synthesio
ITQlick rating
3.4/5
Score
77/100
Pricing
3.4/10
License pricing
$1,200 per month
Functionality
6
Compare
Hootsuite
ITQlick rating
4.4/5
Score
93/100
Pricing
2/10
License pricing
$49 per user/month
Functionality
31
Zoho Soc...
ITQlick rating
4.7/5
Score
93/100
Pricing
6.2/10
License pricing
$10 per month
Functionality
3
Amplifr
ITQlick rating
3.6/5
Score
92/100
Pricing
6.8/10
License pricing
$26 per user/month
Functionality
3
Marketin...
ITQlick rating
4.7/5
Score
91/100
Pricing
2/10
License pricing
$395 per month
Functionality
23

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.