Shlomi Lavi /
Apr 10, 2024
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Bottom Line: Which is Better - Synthesio or Salesforce CRM?
Synthesio is more expensive to implement (TCO) than Salesforce CRM, and Salesforce CRM is rated higher (98/100) than Synthesio (77/100). Salesforce CRM offers users more features (21) than Synthesio (4). There is a clear winner in this case and it is Salesforce CRM!
Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Synthesio Vs. Salesforce.com
Synthesio: Loic co-founded Synthesio in 2006 with the original idea of providing marketing and communication departments with monitoring and analytics services tailored for the web. Under his leadership, Synthesio has achieved record breaking growth in revenue and clientele every year since its founding, and opened offices in both the United States and the Un...
Salesforce.com:
Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Who is more expensive? Synthesio or Salesforce?
The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Synthesio and Salesforce.
Synthesio price starts at $1,200 per month , On a scale between 1 to 10 Synthesio is rated 2, which is much lower than the average cost of Social Marketing software. Salesforce price starts at $25 per user/month , When comparing Salesforce to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.
Bottom line: Synthesio cost is around the same cost of Salesforce.
Which software includes more/better features?
We've compared Synthesio Vs. Salesforce CRM based on some of the most important and required Social Marketing features.
Synthesio: Blogger Integration, Facebook Integration, Global Content Library, Twitter Integration.
Salesforce: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database.
Target customer size
Synthesio is suitable for marketing and communication departments of large companies, leading brands and agencies for finding social insights. Salesforce is optimal for people as well as companies.