Compare Synthesio and Salesforce CRM - Apr 2024

Shlomi LaviShlomi Lavi / Apr 10, 2024

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Bottom Line: Which is Better - Synthesio or Salesforce CRM?

Synthesio is more expensive to implement (TCO) than Salesforce CRM, and Salesforce CRM is rated higher (98/100) than Synthesio (77/100). Salesforce CRM offers users more features (21) than Synthesio (4). There is a clear winner in this case and it is Salesforce CRM!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Synthesio Vs. Salesforce.com

Synthesio: Loic co-founded Synthesio in 2006 with the original idea of providing marketing and communication departments with monitoring and analytics services tailored for the web. Under his leadership, Synthesio has achieved record breaking growth in revenue and clientele every year since its founding, and opened offices in both the United States and the Un...

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Who is more expensive? Synthesio or Salesforce?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Synthesio and Salesforce.

Synthesio price starts at $1,200 per month , On a scale between 1 to 10 Synthesio is rated 2, which is much lower than the average cost of Social Marketing software. Salesforce price starts at $25 per user/month , When comparing Salesforce to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.

Bottom line: Synthesio cost is around the same cost of Salesforce.

Which software includes more/better features?

We've compared Synthesio Vs. Salesforce CRM based on some of the most important and required Social Marketing features.

Synthesio: Blogger Integration, Facebook Integration, Global Content Library, Twitter Integration.

Salesforce: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database.

Target customer size

Synthesio is suitable for marketing and communication departments of large companies, leading brands and agencies for finding social insights. Salesforce is optimal for people as well as companies.



Synthesio

ITQlick rating
(3.4/5)

starts at $1,200 per month

Synthesio is a social media monitoring solution that can help users to learn what consumers are thinking about your brand and competitors across mainstream and social media. It can collect data from mainstream ...

Categories: Social Media, Monitoring.

Salesforce CRM

ITQlick rating
(4.4/5)

starts at $25 per user/month

Salesforce is a cloud-hosted customer relationship management (CRM) software suite that offer solutions for small, mid-level and enterprise organizations focusing mainly on sales and support. The software offer...

Categories: Data Analysis Tools, Computer Telephony Integration (CTI), Mobile, Case Management, Social Media.

Compare specifications

Compare features

Synthesio: 4 Features

Blogger Integration
Facebook Integration
Global Content Library
Twitter Integration

Salesforce: 21 Features

Campaign Dashboard
Campaign Management
Case Management
Contact Management
Customer Database
Customer Self Service Portal
Customer Service
Customer Support Tracking
Dashboards
Email Marketing
Knowledge Base
Lead Management
Marketing Automation
Multi-Channel Marketing
Multi-Language
Sales Automation
Sales Reports
Social Advertising
Workflow Rules & Management
Collaboration Center
Report Viewing
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Synthesio
ITQlick rating
3.4/5
Score
77/100
Pricing
3.4/10
License pricing
$1,200 per month
Functionality
6
Compare
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho Soc...
ITQlick rating
4.7/5
Score
93/100
Pricing
6.2/10
License pricing
$10 per month
Functionality
3
Amplifr
ITQlick rating
3.6/5
Score
92/100
Pricing
6.8/10
License pricing
$26 per user/month
Functionality
3
Marketin...
ITQlick rating
4.7/5
Score
91/100
Pricing
2/10
License pricing
$395 per month
Functionality
23

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.