Compare Synup and Smart AdServer - May 2022

Shlomi LaviShlomi Lavi / May 19, 2022

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Bottom Line: Which is Better - Synup or Smart AdServer?

Synup is more expensive to implement (TCO) than Smart AdServer, and Smart AdServer is rated higher (88/100) than Synup (71/100).

Looking for the right Advertising Agency solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SYNUP INC. Vs. Smart AdServer

SYNUP INC.: We founded Synup in early 2014 after being frustrated with solutions in local marketing that just didn't work. Our initial goal was to create software that could solve problems we were facing ourselves. Our software tracks hundreds of thousands of business profiles & monitors millions of interactions to provide businesses with automated marketin...

Smart AdServer: By integrating functionality that enables auctions, forecasting, and custom ad units – including mobile and video - within its platform, Smart AdServer puts publishers back in control. Smart AdServer technology enables publishers to maximize yield in both premium and programmatic without spending on third party vendors. Founded in 2001, and with of...

Who is more expensive? Synup or Smart AdServer?

The real total cost of ownership (TCO) of Advertising Agency software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Synup and Smart AdServer.

Synup price starts at $30 per location , On a scale between 1 to 10 Synup is rated 4, which is lower than the average cost of Advertising Agency software. Smart AdServer accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Synup is rated 4, which is lower than the average cost of Advertising Agency software.

Bottom line: Synup cost is around the same cost of Smart AdServer.

Which software includes more/better features?

We've compared Synup Vs. Smart AdServer based on some of the most important and required Advertising Agency features.

Synup: We are still working to collect the list of features for Synup.

Smart AdServer: We are still working to collect the list of features for Smart AdServer.

Target customer size

Synup's typical customers include: SMBs, and Smart AdServer's target customer size include: Small, medium and large size businesses.



Synup

ITQlick rating
(3.2/5)

starts at $30 per location

Synup software is Cloud-based reputation management, local search analytics, and online listings tool that is modeled to serve multiple business sizes. It helps organizations to track, promote and manage their ...

Categories: SEO/SEM.

Smart AdServer

ITQlick rating
(3.1/5)

Smart AdServer is a trending cloud-based Marketing software, it is designed to support small, medium and large size business. Smart AdServer received a rating of 3.1 from ITQlick team. The software cost is cons...

Categories: Marketing, Digital Advertising.

Compare specifications

Compare features

Synup: 0 Features

We are working to collect the list of features

Smart AdServer: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Synup
ITQlick rating
3.2/5
Score
71/100
Pricing
4.8/10
License pricing
$30 per location
Functionality
3
Review
Compare
Smart Ad...
ITQlick rating
3.1/5
Score
88/100
Pricing
4.6/10
License pricing
Pricing not available
Functionality
3
Spongece...
ITQlick rating
3.2/5
Score
86/100
Pricing
4.2/10
License pricing
Pricing not available
Functionality
3
Advantage
ITQlick rating
3.9/5
Score
75/100
Pricing
4/10
License pricing
Pricing not available
Functionality
5
CORE
ITQlick rating
4.1/5
Score
62/100
Pricing
6.2/10
License pricing
$69 per month
Functionality
3
Review

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.