Shlomi Lavi /
Apr 10, 2024
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Bottom Line: Which is Better - Meltwater or Salesforce CRM?
Meltwater is more expensive to implement (TCO) than Salesforce CRM, and Salesforce CRM is rated higher (98/100) than Meltwater (75/100). Salesforce CRM offers users more features (21) than Meltwater (5). There is a clear winner in this case and it is Salesforce CRM!
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Sysomos Inc. Vs. Salesforce.com
Sysomos Inc.: Sysomos is the social analytics engine that powers the expanding Marketwired product line.
Social media has become an indispensable source of business intelligence, and companies want to know they're using the best. The most innovative planners, marketers, advertisers and public relations agencies prefer tools that are "Powered by Sysomos...
Salesforce.com:
Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Who is more expensive? Meltwater or Salesforce?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Meltwater and Salesforce.
Meltwater price starts at $1,000 per seat/month , On a scale between 1 to 10 Sysomos is rated 6, which is similar to the average cost of Social Media Management software. Salesforce price starts at $25 per user/month , When comparing Salesforce to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: Meltwater is more expensive than Salesforce.
Which software includes more/better features?
We've compared Meltwater Vs. Salesforce CRM based on some of the most important and required Social Media Management features.
Meltwater: Blogger Integration, Facebook Integration, Global Content Library, LinkedIn Integration, Twitter Integration.
Salesforce: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database.
Target customer size
Meltwater is suitable for businesses, agencies and brands that are looking for a way to learn what their customers think about them and get insight and intelligence to understand, measure and engage with the social media landscape. Salesforce is optimal for people as well as companies.