Compare Tailwind and Actiance - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - Tailwind or Actiance?

Actiance is more expensive to implement (TCO) than Tailwind, and Tailwind is rated higher (86/100) than Actiance (85/100). Tailwind offers users more features (6) than Actiance (0). There is a clear winner in this case and it is Tailwind!

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Tailwind Vs. Actiance, Inc.

Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries. Our platform covers the full marketing cycle from ideation to optimization: CONTENT: Aggregate, discover and manage your visual content in one place...

Actiance, Inc.: Actiance® is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers...

Who is more expensive? Tailwind or Actiance?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tailwind and Actiance.

Tailwind price starts at $9.99 per month , On a scale between 1 to 10 Tailwind is rated 2, which is much lower than the average cost of Social Media Management software. Actiance price starts at $17.76 per license , When comparing Actiance to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.

Bottom line: Actiance is more expensive than Tailwind.

Which software includes more/better features?

We've compared Tailwind Vs. Actiance based on some of the most important and required Social Media Management features.

Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting, .

Actiance: We are still working to collect the list of features for Actiance.

Target customer size

Tailwind's typical customers include: SMBs, and Actiance's target customer size include: Small, medium and large size businesses.