Compare Tailwind and Adobe Social - Sep 2022

Shlomi LaviShlomi Lavi / Sep 05, 2022

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Bottom Line: Which is Better - Tailwind or Adobe Social?

Adobe Social is more expensive to implement (TCO) than Tailwind, and Adobe Social is rated higher (91/100) than Tailwind (86/100). Tailwind offers users more features (6) than Adobe Social (5).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Tailwind Vs. Adobe

Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries. Our platform covers the full marketing cycle from ideation to optimization: CONTENT: Aggregate, discover and manage your visual content in one place...

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

Who is more expensive? Tailwind or Adobe Social?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tailwind and Adobe Social.

Tailwind price starts at $9.99 per month , On a scale between 1 to 10 Tailwind is rated 2, which is much lower than the average cost of Social Media Management software. Adobe Social price starts at $52.99 per month , When comparing Adobe Social to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.

Bottom line: Adobe Social is more expensive than Tailwind.

Which software includes more/better features?

We've compared Tailwind Vs. Adobe Social based on some of the most important and required Social Media Management features.

Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting, .

Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.

Target customer size

Tailwind's typical customers include: SMBs, Adobe Social tries to do everything and fails in most.



Tailwind

ITQlick rating
(4.5/5)

starts at $9.99 per month

Tailwind is a growing cloud-based Social Media Management software, it is designed to support small and medium size business. Tailwind received a rating of 4.5 from ITQlick team. The software cost is considered...

Categories: Billing & Invoicing, Data Analysis Tools, Social CRM, Barcoding.

Adobe Social

ITQlick rating
(3.5/5)

starts at $52.99 per month

Social marketing is all about relationships. With the new Adobe® Social, marketers finally have a comprehensive solution to build stronger connections through content that’s guided by tangible data. Create the ...

Categories: Social Media, Publishing, Social Selling.

Compare specifications

Compare features

Tailwind: 6 Features

Freight
Billing & Invoicing
Barcoding
Scheduling
Carrier Performance Reporting

Adobe Social: 5 Features

Facebook Integration
Content Templates
Template Creator
Twitter Integration
WYSIWYG App Builder
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Tailwind
ITQlick rating
4.5/5
Score
86/100
Pricing
2/10
License pricing
$9.99 per month
Functionality
21
Compare
Adobe So...
ITQlick rating
3.5/5
Score
91/100
Pricing
5.4/10
License pricing
$52.99 per month
Functionality
8
Radian6
ITQlick rating
3.4/5
Score
92/100
Pricing
4.8/10
License pricing
$1,000 per organization/month
Functionality
8
Televerde
ITQlick rating
5/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
SocialRank
ITQlick rating
3.4/5
Score
91/100
Pricing
3/10
License pricing
$199 per year
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.