Shlomi Lavi /
Sep 05, 2022
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Bottom Line: Which is Better - Tailwind or Buffer?
Buffer is more expensive to implement (TCO) than Tailwind, and Buffer is rated with the same score (86/100) as Tailwind (86/100). Tailwind offers users more features (6) than Buffer (5). There is a clear winner in this case and it is Tailwind!
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Tailwind Vs. Buffer
Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries.
Our platform covers the full marketing cycle from ideation to optimization:
CONTENT: Aggregate, discover and manage your visual content in one place...
Buffer: We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media.
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to ha...
Who is more expensive? Tailwind or Buffer?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tailwind and Buffer.
Tailwind price starts at $9.99 per month , On a scale between 1 to 10 Tailwind is rated 2, which is much lower than the average cost of Social Media Management software. Buffer price starts at $5 per month , When comparing Buffer to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: Tailwind cost is around the same cost of Buffer.
Which software includes more/better features?
We've compared Tailwind Vs. Buffer based on some of the most important and required Social Media Management features.
Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting, .
Buffer: Blogger Integration, Business Content Sharing, Facebook Integration, LinkedIn Integration, Twitter Integration.
Target customer size
Tailwind's typical customers include: SMBs, Buffer is perfect for companies of all shapes and sizes.