Shlomi Lavi /
Sep 05, 2022
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Bottom Line: Which is Better - Tailwind or Hootsuite?
Hootsuite is more expensive to implement (TCO) than Tailwind, and Hootsuite is rated higher (93/100) than Tailwind (86/100). Hootsuite offers users more features (15) than Tailwind (6). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Tailwind Vs. Hootsuite
Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries.
Our platform covers the full marketing cycle from ideation to optimization:
CONTENT: Aggregate, discover and manage your visual content in one place...
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Who is more expensive? Tailwind or Hootsuite?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tailwind and Hootsuite.
Tailwind price starts at $9.99 per month , On a scale between 1 to 10 Tailwind is rated 2, which is much lower than the average cost of Social Media Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: Tailwind cost is around the same cost of Hootsuite.
Which software includes more/better features?
We've compared Tailwind Vs. Hootsuite based on some of the most important and required Social Media Management features.
Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting, .
Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.
Target customer size
Tailwind's typical customers include: SMBs, Hootsuite is perfect for companies of all shapes and sizes.