Shlomi Lavi /
Mar 20, 2022
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Bottom Line: Which is Better - Talkwalker or Marketing 360?
Talkwalker is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than Talkwalker (79/100). Marketing 360 offers users more features (5) than Talkwalker (0). There is a clear winner in this case and it is Marketing 360!
Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Talkwalker Vs. Marketing 360
Talkwalker: Talkwalker is an easy to use and incredibly powerful social media monitoring and analytics tool. It delivers high value insights in a user-friendly dashboard recommended by agencies and brands worldwide. With a focus on big data crawling the Talkwalker search index is one of the largest, covering over 150 million sources in 187 languages and 247 co...
Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software.
We’re different because we don’t just special...
Who is more expensive? Talkwalker or Marketing 360?
The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Talkwalker and Marketing 360.
Talkwalker price starts at $9,600 per year , On a scale between 1 to 10 Talkwalker is rated 6, which is similar to the average cost of Social Marketing software. Marketing 360 price starts at $395 per month , When comparing Marketing 360 to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.
Bottom line: Talkwalker is more expensive than Marketing 360.
Which software includes more/better features?
We've compared Talkwalker Vs. Marketing 360 based on some of the most important and required Social Marketing features.
Talkwalker: We are still working to collect the list of features for Talkwalker.
Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.
Target customer size
Talkwalker's typical customers include: Small, medium and large size businesses, Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business.