Compare Talkwalker and Marketo Lead - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Talkwalker or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than Talkwalker, and Marketo Lead is rated higher (87/100) than Talkwalker (79/100). Marketo Lead offers users more features (12) than Talkwalker (0).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Talkwalker Vs. Marketo

Talkwalker: Talkwalker is an easy to use and incredibly powerful social media monitoring and analytics tool. It delivers high value insights in a user-friendly dashboard recommended by agencies and brands worldwide. With a focus on big data crawling the Talkwalker search index is one of the largest, covering over 150 million sources in 187 languages and 247 co...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Talkwalker or Marketo Lead Management?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Talkwalker and Marketo Lead Management.

Talkwalker price starts at $9,600 per year , On a scale between 1 to 10 Talkwalker is rated 6, which is similar to the average cost of Social Marketing software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Marketing software cost.

Bottom line: Marketo Lead Management is more expensive than Talkwalker.

Which software includes more/better features?

We've compared Talkwalker Vs. Marketo Lead based on some of the most important and required Social Marketing features.

Talkwalker: We are still working to collect the list of features for Talkwalker.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

Talkwalker's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.