Compare TapAnalytics and Hootsuite - Mar 2022

Shlomi LaviShlomi Lavi / Mar 10, 2022

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Bottom Line: Which is Better - TapAnalytics or Hootsuite?

Hootsuite is more expensive to implement (TCO) than TapAnalytics, and Hootsuite is rated higher (93/100) than TapAnalytics (76/100). Hootsuite offers users more features (15) than TapAnalytics (5). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

TapClicks Vs. Hootsuite

TapClicks: TapClicks, Inc. is an adtech company that delivers complete digital marketing reporting and analytics platforms to digital agencies, media companies, and enterprises, for improved marketing ROI. Its suite of products includes flagship TapAnalytics, which consolidates marketing campaign information and performance results into a unified digital dash...

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Who is more expensive? TapAnalytics or Hootsuite?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for TapAnalytics and Hootsuite.

TapAnalytics price starts at $79 per month , On a scale between 1 to 10 TapAnalytics is rated 2, which is much lower than the average cost of Social Media Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.

Bottom line: TapAnalytics cost is around the same cost of Hootsuite.

Which software includes more/better features?

We've compared TapAnalytics Vs. Hootsuite based on some of the most important and required Social Media Management features.

TapAnalytics: Dashboard, Data analysis, Campaign Management, Visual Discovery, Data visualization.

Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.

Target customer size

TapAnalytics's typical customers include: Small, medium and large size businesses, Hootsuite is perfect for companies of all shapes and sizes.



TapAnalytics

ITQlick rating
(4.6/5)

starts at $79 per month

TapAnalytics is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. TapAnalytics received a rating of 4.6 from ITQlick team. The software cos...

Categories: Business Intelligence, Cloud BI, Dashboards & KPIs, Data analysis.

Hootsuite

ITQlick rating
(4.4/5)

starts at $49 per user/month

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media prog...

Categories: Financial reporting, Data Analysis Tools, Content Management, Customer Loyalty, Team Collaboration.

Compare specifications

Compare features

TapAnalytics: 5 Features

Dashboard
Data analysis
Campaign Management
Visual Discovery
Data visualization

Hootsuite: 15 Features

Blogger Integration
Business Content Sharing
Facebook Integration
Flickr Integration
Foursquare Integration
Global Content Library
Google Plus
Instagram Integration
LinkedIn Integration
Publishing Social Content
Social Analytics
Social Customer Care
Social Promotions
Twitter Integration
WYSIWYG App Builder
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
TapAnalytics
ITQlick rating
4.6/5
Score
76/100
Pricing
2/10
License pricing
$79 per month
Functionality
15
Compare
Hootsuite
ITQlick rating
4.4/5
Score
93/100
Pricing
2/10
License pricing
$49 per user/month
Functionality
31
Radian6
ITQlick rating
3.4/5
Score
92/100
Pricing
4.8/10
License pricing
$1,000 per organization/month
Functionality
8
Televerde
ITQlick rating
5/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Adobe So...
ITQlick rating
3.5/5
Score
91/100
Pricing
5.4/10
License pricing
$52.99 per month
Functionality
8

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.