Shlomi Lavi /
Mar 10, 2022
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Bottom Line: Which is Better - TapAnalytics or Hootsuite?
Hootsuite is more expensive to implement (TCO) than TapAnalytics, and Hootsuite is rated higher (93/100) than TapAnalytics (76/100). Hootsuite offers users more features (15) than TapAnalytics (5). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
TapClicks Vs. Hootsuite
TapClicks: TapClicks, Inc. is an adtech company that delivers complete digital marketing reporting and analytics platforms to digital agencies, media companies, and enterprises, for improved marketing ROI. Its suite of products includes flagship TapAnalytics, which consolidates marketing campaign information and performance results into a unified digital dash...
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Who is more expensive? TapAnalytics or Hootsuite?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for TapAnalytics and Hootsuite.
TapAnalytics price starts at $79 per month , On a scale between 1 to 10 TapAnalytics is rated 2, which is much lower than the average cost of Social Media Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: TapAnalytics cost is around the same cost of Hootsuite.
Which software includes more/better features?
We've compared TapAnalytics Vs. Hootsuite based on some of the most important and required Social Media Management features.
TapAnalytics: Dashboard, Data analysis, Campaign Management, Visual Discovery, Data visualization.
Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.
Target customer size
TapAnalytics's typical customers include: Small, medium and large size businesses, Hootsuite is perfect for companies of all shapes and sizes.