Compare Teradata and AdRoll - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - Teradata or AdRoll?

Teradata is more expensive to implement (TCO) than AdRoll, and Teradata is rated higher (89/100) than AdRoll (86/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Teradata Vs. AdRoll

Teradata: Teradata delivers powerful and proven solutions that bring together different data sources from across your enterprise to give you a single view of your business. Choose from an entire family of data warehousing platforms that provide the benefits of Active Enterprise Intelligence to any company, regardless of size or budget.

AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...

Who is more expensive? Teradata Integrated Marketing Management or AdRoll?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Teradata Integrated Marketing Management and AdRoll.

Teradata Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Teradata Integrated Marketing Management is rated 4, which is lower than the average cost of Marketing Automation software. AdRoll price starts at $19 per month , When comparing AdRoll to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Teradata Integrated Marketing Management cost is around the same cost of AdRoll.

Which software includes more/better features?

We've compared Teradata Vs. AdRoll based on some of the most important and required Marketing Automation features.

Teradata Integrated Marketing Management: We are still working to collect the list of features for Teradata Integrated Marketing Management.

AdRoll: We are still working to collect the list of features for AdRoll.

Target customer size

Teradata Integrated Marketing Management's typical customers include: Small, medium and large size businesses, and AdRoll's target customer size include: Medium and large size businesses.