Shlomi Lavi /
Aug 06, 2022
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Bottom Line: Which is Better - Terminus or Aimbase?
Aimbase is more expensive to implement (TCO) than Terminus, and Aimbase is rated higher (83/100) than Terminus (81/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Terminus Software Vs. AVALA Marketing Group
Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...
AVALA Marketing Group: AVALA helps brands selling high consideration goods and services through dealer networks, drive more revenue throughout the entire customer lifecycle. We combine data, digital strategies, and technology to increase visibility, deliver leads, close more sales, increase customer lifetime value, and maximize your marketing ROI.
Our talented team o...
Who is more expensive? Terminus or Aimbase?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Terminus and Aimbase.
Terminus price starts at $29 per user/month , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software. Aimbase accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software.
Bottom line: Terminus cost is around the same cost of Aimbase.
Which software includes more/better features?
We've compared Terminus Vs. Aimbase based on some of the most important and required Marketing Automation features.
Terminus: We are still working to collect the list of features for Terminus.
Aimbase: We are still working to collect the list of features for Aimbase.
Target customer size
Terminus's typical customers include: Small businesses and start ups, and Aimbase's target customer size include: Small, medium and large size businesses.