Shlomi Lavi /
Aug 06, 2022
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Bottom Line: Which is Better - Terminus or Experiture Marketing?
Terminus is more expensive to implement (TCO) than Experiture Marketing, and Experiture Marketing is rated higher (83/100) than Terminus (81/100). Experiture Marketing offers users more features (5) than Terminus (0). There is a clear winner in this case and it is Experiture Marketing!
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Terminus Software Vs. Experiture
Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...
Experiture: Experiture is a revolutionary Customer Experience Marketing Platform that enables marketers of all kinds to create, deploy, measure and optimize automated multichannel marketing programs at scale -- without tapping into expensive and scarce IT resources
Experiture enables marketers to get a 360-degree view of their customers, with a powerful, bui...
Who is more expensive? Terminus or Experiture Marketing Platform?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Terminus and Experiture Marketing Platform.
Terminus price starts at $29 per user/month , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software. Experiture Marketing Platform price starts at $900 per month , When comparing Experiture Marketing Platform to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.
Bottom line: Terminus is more expensive than Experiture Marketing Platform.
Which software includes more/better features?
We've compared Terminus Vs. Experiture Marketing based on some of the most important and required Marketing Automation features.
Terminus: We are still working to collect the list of features for Terminus.
Experiture Marketing Platform: Campaign Management, Email Marketing, Image Library, WYSIWYG Email Editor, Email.
Target customer size
Terminus's typical customers include: Small businesses and start ups, The software is a viable solution for businesses of all sizes hailing from a diverse range of industries.