Shlomi Lavi /
Aug 06, 2022
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Bottom Line: Which is Better - Terminus or IBM Campaign?
IBM Campaign is more expensive to implement (TCO) than Terminus, and IBM Campaign is rated higher (88/100) than Terminus (81/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Terminus Software Vs. IBM
Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Who is more expensive? Terminus or IBM Campaign?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Terminus and IBM Campaign.
Terminus price starts at $29 per user/month , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software.
Bottom line: Terminus cost is around the same cost of IBM Campaign.
Which software includes more/better features?
We've compared Terminus Vs. IBM Campaign based on some of the most important and required Marketing Automation features.
Terminus: We are still working to collect the list of features for Terminus.
IBM Campaign: We are still working to collect the list of features for IBM Campaign.
Target customer size
Terminus's typical customers include: Small businesses and start ups, and IBM Campaign's target customer size include: Small, medium and large size businesses.