Compare Terminus and IBM Campaign - Aug 2022

Shlomi LaviShlomi Lavi / Aug 06, 2022

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Bottom Line: Which is Better - Terminus or IBM Campaign?

IBM Campaign is more expensive to implement (TCO) than Terminus, and IBM Campaign is rated higher (88/100) than Terminus (81/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Terminus Software Vs. IBM

Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Who is more expensive? Terminus or IBM Campaign?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Terminus and IBM Campaign.

Terminus price starts at $29 per user/month , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software.

Bottom line: Terminus cost is around the same cost of IBM Campaign.

Which software includes more/better features?

We've compared Terminus Vs. IBM Campaign based on some of the most important and required Marketing Automation features.

Terminus: We are still working to collect the list of features for Terminus.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

Target customer size

Terminus's typical customers include: Small businesses and start ups, and IBM Campaign's target customer size include: Small, medium and large size businesses.



Terminus

ITQlick rating
(3.7/5)

starts at $29 per user/month

Terminus software is a cloud-based, account-based marketing platform designed to help B2B marketers to run effective ABM at scale. It enables marketers to target the right accounts using the existing firmograph...

Categories: Marketing, Account Based Marketing, Marketing Automation.

IBM Campaign

ITQlick rating
(3.7/5)

IBM Campaign is a trending cloud-based Marketing Automation software, it is designed to support small, medium and large size business. IBM Campaign received a rating of 3.7 from ITQlick team. The software cost ...

Categories: Marketing, Campaign Management, Marketing Automation.

Compare specifications

Compare features

Terminus: 0 Features

We are working to collect the list of features

IBM Campaign: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Terminus
ITQlick rating
3.7/5
Score
81/100
Pricing
6.6/10
License pricing
$29 per user/month
Functionality
3
Compare
IBM Camp...
ITQlick rating
3.7/5
Score
88/100
Pricing
7/10
License pricing
Pricing not available
Functionality
3
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.