Compare Terminus and Zeta Global - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Terminus or Zeta Global?

Terminus is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than Terminus (81/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Terminus Software Vs. IgnitionOne

Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Who is more expensive? Terminus or IgnitionOne Digital Marketing Suite?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Terminus and IgnitionOne Digital Marketing Suite.

Terminus price starts at $29 per user/month , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software.

Bottom line: Terminus is more expensive than IgnitionOne Digital Marketing Suite.

Which software includes more/better features?

We've compared Terminus Vs. Zeta Global based on some of the most important and required Marketing Automation features.

Terminus: We are still working to collect the list of features for Terminus.

IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.

Target customer size

Terminus's typical customers include: Small businesses and start ups, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.