Compare Terminus and Marketo Lead - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - Terminus or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than Terminus, and Marketo Lead is rated higher (87/100) than Terminus (81/100). Marketo Lead offers users more features (12) than Terminus (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Terminus Software Vs. Marketo

Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Terminus or Marketo Lead Management?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Terminus and Marketo Lead Management.

Terminus price starts at $29 per user/month , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Marketo Lead Management is more expensive than Terminus.

Which software includes more/better features?

We've compared Terminus Vs. Marketo Lead based on some of the most important and required Marketing Automation features.

Terminus: We are still working to collect the list of features for Terminus.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

Terminus's typical customers include: Small businesses and start ups, Marketo Lead Management is specifically designed for small and midsize companies.