Compare Terminus and Pardot - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - Terminus or Pardot ?

Pardot is more expensive to implement (TCO) than Terminus, and Pardot is rated higher (88/100) than Terminus (81/100). Pardot offers users more features (15) than Terminus (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Terminus Software Vs. Pardot

Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...

Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...

Who is more expensive? Terminus or Pardot Marketing Automation?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Terminus and Pardot Marketing Automation.

Terminus price starts at $29 per user/month , On a scale between 1 to 10 Terminus is rated 6, which is similar to the average cost of Marketing Automation software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average Marketing Automation software cost.

Bottom line: Pardot Marketing Automation is more expensive than Terminus.

Which software includes more/better features?

We've compared Terminus Vs. Pardot based on some of the most important and required Marketing Automation features.

Terminus: We are still working to collect the list of features for Terminus.

Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.

Target customer size

Terminus's typical customers include: Small businesses and start ups, Pardot Marketing Automation is focused on the sales and marketing teams.