Compare The Trade Desk and RedCappi - Mar 2022

Shlomi LaviShlomi Lavi / Mar 10, 2022

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Bottom Line: Which is Better - The Trade Desk or RedCappi?

The Trade Desk is more expensive to implement (TCO) than RedCappi, and RedCappi is rated higher (79/100) than The Trade Desk (76/100). RedCappi offers users more features (5) than The Trade Desk (0). There is a clear winner in this case and it is RedCappi!

Looking for the right Campaign Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

The Trade Desk Vs. RedCappi

The Trade Desk: The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.

RedCappi: Learn how easy it is to boost your business with our email marketing software today.

Who is more expensive? The Trade Desk or RedCappi?

The real total cost of ownership (TCO) of Campaign Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for The Trade Desk and RedCappi.

The Trade Desk accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 The Trade Desk is rated 4, which is lower than the average cost of Campaign Management software. RedCappi price starts at $10 per month , When comparing RedCappi to its competitors, the software is rated 4 - lower than the average Campaign Management software cost.

Bottom line: The Trade Desk cost is around the same cost of RedCappi.

Which software includes more/better features?

We've compared The Trade Desk Vs. RedCappi based on some of the most important and required Campaign Management features.

The Trade Desk: We are still working to collect the list of features for The Trade Desk.

RedCappi: Lead Management, Campaign Management, Email Marketing, Email Triggers, Event Triggered Email.

Target customer size

The Trade Desk's typical customers include: Small, medium and large size businesses, and RedCappi's target customer size include: Small, medium and large size businesses.

The Trade Desk

ITQlick rating
(4.2/5)

The Trade Desk is an award-winning cloud-based Marketing software, it is designed to support small, medium and large size business. The Trade Desk received a rating of 4.2 from ITQlick team. The software cost i...

Categories: Marketing, Digital Advertising.

RedCappi

ITQlick rating
(4.5/5)

starts at $10 per month

RedCappi is a growing cloud-based Email Marketing software, it is designed to support small, medium and large size business. RedCappi received a rating of 4.5 from ITQlick team. The software cost is considered ...

Categories: Campaign Management, Email Marketing, Event Management, Lead Management.

Compare specifications

Compare features

The Trade Desk: 0 Features

We are working to collect the list of features

RedCappi: 5 Features

Lead Management
Campaign Management
Email Marketing
Email Triggers
Event Triggered Email
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
The Trad...
ITQlick rating
4.2/5
Score
76/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
3
Compare
RedCappi
ITQlick rating
4.5/5
Score
79/100
Pricing
4/10
License pricing
$10 per month
Functionality
9
Choozle
ITQlick rating
3.7/5
Score
81/100
Pricing
8.2/10
License pricing
$99 per month
Functionality
3
Nanigans
ITQlick rating
4/5
Score
79/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
AdGear T...
ITQlick rating
3.3/5
Score
77/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.