Shlomi Lavi /
Mar 10, 2022
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Bottom Line: Which is Better - ThinkUp or Hootsuite?
ThinkUp is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than ThinkUp (62/100). Hootsuite offers users more features (15) than ThinkUp (0). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
ThinkUp Vs. Hootsuite
ThinkUp: ThinkUp is a small company based in New York City. Gina Trapani and Anil Dash cofounded ThinkUp, and are working to make ThinkUp the company that treats its customers and community better than any other in the technology industry. To that end, we’ve published our values, and we'd love to hear what you think about them.
Given our company's goals an...
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Who is more expensive? ThinkUp or Hootsuite?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ThinkUp and Hootsuite.
ThinkUp price starts at $5 per user/month , On a scale between 1 to 10 ThinkUp is rated 6, which is similar to the average cost of Social Media Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: ThinkUp is more expensive than Hootsuite.
Which software includes more/better features?
We've compared ThinkUp Vs. Hootsuite based on some of the most important and required Social Media Management features.
ThinkUp: We are still working to collect the list of features for ThinkUp.
Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.
Target customer size
ThinkUp's typical customers include: Small businesses and start ups, Hootsuite is perfect for companies of all shapes and sizes.