Shlomi Lavi /
Jun 28, 2022
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Bottom Line: Which is Better - TrackingDesk or CAKE?
CAKE is more expensive to implement (TCO) than TrackingDesk, and TrackingDesk is rated higher (83/100) than CAKE (75/100).
Looking for the right Affiliate Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
TrackingDesk Ltd. Vs. CAKE (www.getcake.com)
TrackingDesk Ltd.: TrackingDesk is a measurable media management; results based software system, built specifically for the performance marketer. It is a comprehensive, easy to use web application that enables complete management of all digital marketing campaigns. TrackingDesk's proprietary technology automatically extracts only the highest resolution data and mecha...
CAKE (www.getcake.com): Innovative. Simple. Real-Time. The CAKE Marketing Intelligence hub offers a complete solution to track and optimize online spend for advertisers and publishers.nnIn today’s complex $137.5 billion global digital advertising industry, marketers are confronted with a daunting challenge – navigating through the vast volume of information generated fr...
Who is more expensive? TrackingDesk or CAKE?
The real total cost of ownership (TCO) of Affiliate Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for TrackingDesk and CAKE.
TrackingDesk price starts at $50 per feature/month , On a scale between 1 to 10 TrackingDesk is rated 4, which is lower than the average cost of Affiliate Marketing software. CAKE price starts at $399 per user/month , When comparing CAKE to its competitors, the software is rated 6 - similar to the average Affiliate Marketing software cost.
Bottom line: CAKE is more expensive than TrackingDesk.
Which software includes more/better features?
We've compared TrackingDesk Vs. CAKE based on some of the most important and required Affiliate Marketing features.
TrackingDesk: We are still working to collect the list of features for TrackingDesk.
CAKE: We are still working to collect the list of features for CAKE.
Target customer size
TrackingDesk's typical customers include: Small, medium and large size businesses, and CAKE's target customer size include: Small, medium and large size businesses.