Shlomi Lavi /
Dec 11, 2022
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Bottom Line: Which is Better - Oracle or Nielsen Attribution?
Nielsen Attribution is more expensive to implement (TCO) than Oracle, and Oracle is rated higher (90/100) than Nielsen Attribution (70/100). Oracle offers users more features (3) than Nielsen Attribution (0). There is a clear winner in this case and it is Oracle!
Looking for the right Website analysis solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Crunchbase Vs. Visual IQ
Crunchbase: CrunchBase is the free directory of technology companies, people, and investors that anyone can edit.
It is developed and maintained by TechCrunch with the support of the tech community and visitors like you. If you have any questions about CrunchBase or the data contained within, please feel free to contact us.
Currently, all additions and e...
Visual IQ: Founded in 2006, Visual IQ is the world’s leading cross channel marketing attribution software company. Our IQ Intelligence Suite™ of hosted software products reveals cross channel performance insights hidden deep within your marketing data, and provides both executive-level and practitioner-level recommendations to improve your marketing performan...
Who is more expensive? Oracle or Visual IQ?
The real total cost of ownership (TCO) of Website analysis software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle and Visual IQ.
Oracle price starts at $240 per license , On a scale between 1 to 10 Tracksimple is rated 2, which is much lower than the average cost of Website analysis software. Visual IQ accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Tracksimple is rated 2, which is much lower than the average cost of Website analysis software.
Bottom line: Visual IQ is more expensive than Oracle.
Which software includes more/better features?
We've compared Oracle Vs. Nielsen Attribution based on some of the most important and required Website analysis features.
Oracle: Data Import/Export, Basic Reports, Online Customer Support.
Visual IQ: We are still working to collect the list of features for Visual IQ.
Target customer size
Oracle's typical customers include: Medium and large size businesses, Customers of the software include businesses of all sizes and a variety of types.