Compare Tracx and Tailwind - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - Tracx or Tailwind?

Tracx is more expensive to implement (TCO) than Tailwind, and Tracx is rated higher (89/100) than Tailwind (86/100). Tailwind offers users more features (6) than Tracx (0).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Tracx Vs. Tailwind

Tracx: The tracx Social Media Management System (SMMS) empowers agencies and brands with a highly advanced set of business analytics solutions designed to grow revenue and deepen customer relationships through the social web. nntracx has engineered the most powerful real-time social data analytics architecture that runs relevancy analysis and data minin...

Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries. Our platform covers the full marketing cycle from ideation to optimization: CONTENT: Aggregate, discover and manage your visual content in one place...

Who is more expensive? Tracx or Tailwind?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tracx and Tailwind.

Tracx price starts at $28 per month , On a scale between 1 to 10 Tracx is rated 6, which is similar to the average cost of Social Media Management software. Tailwind price starts at $9.99 per month , When comparing Tailwind to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.

Bottom line: Tracx is more expensive than Tailwind.

Which software includes more/better features?

We've compared Tracx Vs. Tailwind based on some of the most important and required Social Media Management features.

Tracx: We are still working to collect the list of features for Tracx.

Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting.

Target customer size

Tracx's typical customers include: Small, medium and large size businesses, and Tailwind's target customer size include: SMBs.