Compare Tracx and TweetDeck - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Tracx or TweetDeck?

TweetDeck is more expensive to implement (TCO) than Tracx, and Tracx is rated higher (89/100) than TweetDeck (50/100). TweetDeck offers users more features (5) than Tracx (0).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Tracx Vs. Twitter, Inc.

Tracx: The tracx Social Media Management System (SMMS) empowers agencies and brands with a highly advanced set of business analytics solutions designed to grow revenue and deepen customer relationships through the social web. nntracx has engineered the most powerful real-time social data analytics architecture that runs relevancy analysis and data minin...

Twitter, Inc.: Our mission: To give everyone the power to create and share ideas and information instantly, without barriers. At the heart of Twitter are short messages called Tweets. Strike up conversations with people you know and people you’d like to know. Stay in touch with people close to you as life happens. Follow what’s happening in your neighborhood, yo...

Who is more expensive? Tracx or TweetDeck?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tracx and TweetDeck.

Tracx price starts at $28 per month , On a scale between 1 to 10 Tracx is rated 6, which is similar to the average cost of Social Media Management software. TweetDeck accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Tracx is rated 6, which is similar to the average cost of Social Media Management software.

Bottom line: Tracx cost is around the same cost of TweetDeck.

Which software includes more/better features?

We've compared Tracx Vs. TweetDeck based on some of the most important and required Social Media Management features.

Tracx: We are still working to collect the list of features for Tracx.

TweetDeck: Publishing Social Content, Social Curation, Social Listening, Twitter Integration, WYSIWYG App Builder.

Target customer size

Tracx's typical customers include: Small, medium and large size businesses, TweetDeck helps enterprises of all kinds to monitor their business flow by attracting traffic to their brand and manage their social media presence on Twitter.