Shlomi Lavi /
Oct 18, 2022
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Bottom Line: Which is Better - Tracx or Yotpo?
Tracx is more expensive to implement (TCO) than Yotpo, and Tracx is rated higher (89/100) than Yotpo (85/100). Yotpo offers users more features (5) than Tracx (0).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Tracx Vs. Yotpo
Tracx: The tracx Social Media Management System (SMMS) empowers agencies and brands with a highly advanced set of business analytics solutions designed to grow revenue and deepen customer relationships through the social web. nntracx has engineered the most powerful real-time social data analytics architecture that runs relevancy analysis and data minin...
Yotpo: Yotpo is a customer content marketing platform that generates reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions.
Our vision is to maximize the potential of User-Generated Content (UGC) for every business and redefine the way they market themselves via Customer Content Marketing.
We boost the ch...
Who is more expensive? Tracx or Yotpo?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tracx and Yotpo.
Tracx price starts at $28 per month , On a scale between 1 to 10 Tracx is rated 6, which is similar to the average cost of Social Media Management software. Yotpo price starts at $19 per month , When comparing Yotpo to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: Tracx is more expensive than Yotpo.
Which software includes more/better features?
We've compared Tracx Vs. Yotpo based on some of the most important and required Social Media Management features.
Tracx: We are still working to collect the list of features for Tracx.
Yotpo: Data Analysis Tools, Customer Experience Management, eCommerce, Employee Performance Management, Reputation Management.
Target customer size
Tracx's typical customers include: Small, medium and large size businesses, and Yotpo's target customer size include: Small businesses and start ups.