Shlomi Lavi /
Dec 12, 2022
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Bottom Line: Which is Better - TripleLift or Adthena?
Adthena is more expensive to implement (TCO) than TripleLift, and TripleLift is rated higher (91/100) than Adthena (90/100).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
TripleLift Vs. AdGooroo - a Kantar Media Company
TripleLift: TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time, native prog...
AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...
Who is more expensive? TripleLift or AdGooroo Paid Search Insight Platform?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for TripleLift and AdGooroo Paid Search Insight Platform.
TripleLift price starts at $399 per month , On a scale between 1 to 10 TripleLift is rated 4, which is lower than the average cost of Marketing software. AdGooroo Paid Search Insight Platform accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 TripleLift is rated 4, which is lower than the average cost of Marketing software.
Bottom line: AdGooroo Paid Search Insight Platform is more expensive than TripleLift.
Which software includes more/better features?
We've compared TripleLift Vs. Adthena based on some of the most important and required Marketing features.
TripleLift: We are still working to collect the list of features for TripleLift.
AdGooroo Paid Search Insight Platform: We are still working to collect the list of features for AdGooroo Paid Search Insight Platform.
Target customer size
TripleLift's typical customers include: Small, medium and large size businesses, and AdGooroo Paid Search Insight Platform's target customer size include: SMBs.