Compare TripleLift and Adobe Advertising Cloud - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - TripleLift or Adobe Advertising Cloud?

Adobe Advertising Cloud is more expensive to implement (TCO) than TripleLift, and TripleLift is rated higher (91/100) than Adobe Advertising Cloud (90/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

TripleLift Vs. Adobe systems

TripleLift: TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time, native prog...

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Who is more expensive? TripleLift or Adobe Media Optimizer?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for TripleLift and Adobe Media Optimizer.

TripleLift price starts at $399 per month , On a scale between 1 to 10 TripleLift is rated 4, which is lower than the average cost of Marketing software. Adobe Media Optimizer accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 TripleLift is rated 4, which is lower than the average cost of Marketing software.

Bottom line: TripleLift cost is around the same cost of Adobe Media Optimizer.

Which software includes more/better features?

We've compared TripleLift Vs. Adobe Advertising Cloud based on some of the most important and required Marketing features.

TripleLift: We are still working to collect the list of features for TripleLift.

Adobe Media Optimizer: We are still working to collect the list of features for Adobe Media Optimizer.

Target customer size

TripleLift's typical customers include: Small, medium and large size businesses, and Adobe Media Optimizer's target customer size include: Medium and large size businesses.