Tailwind - Top Competitors (Sep 2022)

Shlomi Lavi / updated: Sep 05, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Tailwind vs. Alternatives in 2023

Tailwind vs. Hootsuite

Tailwind and Hootsuite both provide post-scheduling and approval/streamlined workflows. Tailwind offers features such as automatic customizable designs and automated social posting that Hootsuite does not. Hootsuite offers features such as inbound/outbound tagging and a content and asset repository that Tailwind does not.

Tailwind starts at $9.99 per month (annually) or $19.99 monthly with a free trial and version, while Hootsuite costs $49 per month per user with a free trial and version. Both are Cloud-based social media management platforms. Hootsuite helps companies of all sizes better manage their social media presence, from startups to multinational corporations in industries as diverse as consumer-packaged goods (CPG), finance, healthcare, technology, higher education, and government services.

Tailwind is designed specifically for social media marketing firms and for small businesses to increase return on investment (ROI) on Pinterest and Instagram. Both Tailwind (established in 2012) and Hootsuite (formed in 2008) are privately owned companies. The former is trusted by over a million brands and small businesses, while over 18 million people trust the latter in 175 countries.

Tailwind vs. Sprout Social

Both systems provide features such as streamlined workflow, content scheduling, and a social content calendar. Sprout Social has features such as Digital Asset & Content Library and Chatbots, while Tailwind does not. Tailwind has features such as Hashtag finder and Shoppable Smart-bio feed. However, Sprout Social does not.

Tailwind starts at $9.99 per month (annually) or $19.99 monthly with a free trial and version, while Sprout Social begins at $89 per user per month (paid yearly) or $99 monthly with a free trial. Both are Cloud-based social media management platforms. Sprout is designed to assist agencies and enterprises in gaining actual economic value from social media, whereas Tailwind is geared toward social media marketing brands and small businesses.

Sprout Social, launched in 2010, is publicly listed on the NASDAQ under the symbol SPT and is trusted by 30,000 companies and organizations of all kinds. In contrast, Tailwind, formed in 2012, is privately owned and is trusted by 1,000,000+ Brands & Small Businesses.

Tailwind vs. Zoho Social

Tailwind and Zoho Social both include features such as content scheduling and a publishing calendar. Tailwind offers features like customizable designs and a hashtag finder that Zoho Social does not. Zoho Social offers features such as an activity log, user tagging, and summary reports that Tailwind does not. When paid yearly, Zoho Social costs $10 per month with a free trial, whereas Tailwind starts at $9.99 per month. Both are Cloud-based social media management platforms.

Tailwind is designed for social media marketing companies and small businesses. In contrast, Zoho Social is geared for medium- and large-sized enterprises in Asia, Australia, Canada, Europe, the United States, etc.

Both Tailwind (established in 2012) and Zoho Social (formed in 1996) are privately owned companies. The former is trusted by over a million brands and small businesses, whilst the latter is trusted by over 80 million people globally.