Compare ViaMetric and SproutSocial - Nov 2022

Shlomi Lavi

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Bottom Line: Which is Better - ViaMetric or SproutSocial?

ViaMetric is more expensive to implement (TCO) than SproutSocial, and ViaMetric is rated higher (88/100) than SproutSocial (85/100). SproutSocial offers users more features (3) than ViaMetric (0).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ViaMetric Vs. Sprout Social

ViaMetric: ViaMetric is a B2B demand generation firm that guarantees the number and quality of sales meetings it produces for clients. This is accomplished through the company’s digital direct marketing, web outreach and inside sales best-practices. Companies will not find a better 'lead' anywhere, guaranteed.

Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...

Who is more expensive? ViaMetric or SproutSocial?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ViaMetric and SproutSocial.

ViaMetric price starts at $7,500 per license , On a scale between 1 to 10 ViaMetric is rated 6, which is similar to the average cost of Social Media Management software. SproutSocial price starts at $89 per user/month , When comparing SproutSocial to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.

Bottom line: ViaMetric is more expensive than SproutSocial.

Which software includes more/better features?

We've compared ViaMetric Vs. SproutSocial based on some of the most important and required Social Media Management features.

ViaMetric: We are still working to collect the list of features for ViaMetric.

SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

ViaMetric's typical customers include: Small, medium and large size businesses, The software is a useful product for customers of all sizes without any restriction on industrial affiliation.