Shlomi Lavi /
Sep 05, 2022
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Bottom Line: Which is Better - ViaMetric or Tailwind?
ViaMetric is more expensive to implement (TCO) than Tailwind, and ViaMetric is rated higher (88/100) than Tailwind (86/100). Tailwind offers users more features (6) than ViaMetric (0).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
ViaMetric Vs. Tailwind
ViaMetric: ViaMetric is a B2B demand generation firm that guarantees the number and quality of sales meetings it produces for clients. This is accomplished through the company’s digital direct marketing, web outreach and inside sales best-practices. Companies will not find a better 'lead' anywhere, guaranteed.
Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries.
Our platform covers the full marketing cycle from ideation to optimization:
CONTENT: Aggregate, discover and manage your visual content in one place...
Who is more expensive? ViaMetric or Tailwind?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ViaMetric and Tailwind.
ViaMetric price starts at $7,500 per license , On a scale between 1 to 10 ViaMetric is rated 6, which is similar to the average cost of Social Media Management software. Tailwind price starts at $9.99 per month , When comparing Tailwind to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: ViaMetric is more expensive than Tailwind.
Which software includes more/better features?
We've compared ViaMetric Vs. Tailwind based on some of the most important and required Social Media Management features.
ViaMetric: We are still working to collect the list of features for ViaMetric.
Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting.
Target customer size
ViaMetric's typical customers include: Small, medium and large size businesses, and Tailwind's target customer size include: SMBs.