Compare Cision and Hootsuite - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Cision or Hootsuite?

Cision is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Cision (78/100). Hootsuite offers users more features (15) than Cision (8). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Viralheat Vs. Hootsuite

Viralheat: Viralheat is a social management platform that empowers enterprise businesses to use the social web to listen and learn about customers in order to build meaningful, deep, and relevant business connections across multiple social networks. Developed to provide a comprehensive and unified set of social marketing and management capabilities, Viralh...

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Who is more expensive? Cision or Hootsuite?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Cision and Hootsuite.

Cision price starts at $9 per user/month , On a scale between 1 to 10 Viralheat is rated 2, which is much lower than the average cost of Social Media Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.

Bottom line: Cision cost is around the same cost of Hootsuite.

Which software includes more/better features?

We've compared Cision Vs. Hootsuite based on some of the most important and required Social Media Management features.

Cision: Facebook Integration, Foursquare Integration, Google Plus, Instagram Integration, LinkedIn Integration, Publishing Social Content, Social Analytics, Twitter Integration.

Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.

Target customer size

If you are a start-up organisation then Cision can help you to build your social reputation, in your primary market as well as on social media, effectively and also serves good up to big organisations. Hootsuite is perfect for companies of all shapes and sizes.