VisitorTrack Vs IgnitionOne Digital Marketing (Aug 2020)

VisitorTrack Vs. IgnitionOne Digital Marketing: Which is better?

Shlomi Lavi / Aug 10, 2020

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Looking for the right Marketing Automation solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective tools for precision messaging to a growing, engaged audience seeking detailed product information. Our personnel have backgrounds across many differing business mediums, products and service industries. We know what it’s like to sell things to make things happen. Wholly focused on the Business to Business client, we are vigilant to actualizing our client’s business goals – because we’ve been there.

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world.

Pricing/cost comparison

The real cost of Marketing Automation software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for VisitorTrack TCO and IgnitionOne Digital Marketing Suite total cost to help with the total cost of ownership calculation.

VisitorTrack price Starting from $99 per year , on a scale between 1 to 10 VisitorTrack is rated 2, which is much lower than the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , on a scale between 1 to 10 VisitorTrack is rated 2, which is much lower than the average cost of Marketing Automation software.

Bottom line:IgnitionOne Digital Marketing Suite is more expensive than VisitorTrack.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared VisitorTrack Vs. IgnitionOne Digital Marketing based on some of the most important and required Marketing Automation features.
VisitorTrack: Data Import/Export, Basic Reports, Online Customer Support, ..
IgnitionOne Digital Marketing Suite list of features include the following: We are still working to collect the list of features of IgnitionOne Digital Marketing Suite.

Target customer size

VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of industries including telecom, software, technology, healthcare, professional services, financial, transportation and manufacturing. and IgnitionOne Digital Marketing Suite's target customer size include: Small business, Medium business, Large business.