Compare VisitorTrack and Marketo Lead - Jul 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - VisitorTrack or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than VisitorTrack, and VisitorTrack is rated higher (92/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than VisitorTrack (3).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

netFactor Vs. Marketo

netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective too...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? VisitorTrack or Marketo Lead Management?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for VisitorTrack and Marketo Lead Management.

VisitorTrack price starts at $199 per month , On a scale between 1 to 10 VisitorTrack is rated 2, which is much lower than the average cost of Marketing Automation software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Marketo Lead Management is more expensive than VisitorTrack.

Which software includes more/better features?

We've compared VisitorTrack Vs. Marketo Lead based on some of the most important and required Marketing Automation features.

VisitorTrack: Data Import/Export, Basic Reports, Online Customer Support.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of industries including telecom, software, technology, healthcare, professional services, financial, transportation and manufacturing. Marketo Lead Management is specifically designed for small and midsize companies.