Compare VisitorTrack and Pardot - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - VisitorTrack or Pardot ?

Pardot is more expensive to implement (TCO) than VisitorTrack, and VisitorTrack is rated higher (92/100) than Pardot (88/100). Pardot offers users more features (15) than VisitorTrack (3).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

netFactor Vs. Pardot

netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective too...

Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...

Who is more expensive? VisitorTrack or Pardot Marketing Automation?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for VisitorTrack and Pardot Marketing Automation.

VisitorTrack price starts at $199 per month , On a scale between 1 to 10 VisitorTrack is rated 2, which is much lower than the average cost of Marketing Automation software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average Marketing Automation software cost.

Bottom line: Pardot Marketing Automation is more expensive than VisitorTrack.

Which software includes more/better features?

We've compared VisitorTrack Vs. Pardot based on some of the most important and required Marketing Automation features.

VisitorTrack: Data Import/Export, Basic Reports, Online Customer Support.

Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.

Target customer size

VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of industries including telecom, software, technology, healthcare, professional services, financial, transportation and manufacturing. Pardot Marketing Automation is focused on the sales and marketing teams.