Compare Nielsen Attribution and Barclays - Nov 2022

Shlomi Lavi

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Bottom Line: Which is Better - Nielsen Attribution or Barclays?

Barclays is more expensive to implement (TCO) than Nielsen Attribution, and Nielsen Attribution is rated higher (70/100) than Barclays (62/100). Barclays offers users more features (3) than Nielsen Attribution (0).

Looking for the right Website analysis solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Visual IQ Vs. Analog Analytics

Visual IQ: Founded in 2006, Visual IQ is the world’s leading cross channel marketing attribution software company. Our IQ Intelligence Suite™ of hosted software products reveals cross channel performance insights hidden deep within your marketing data, and provides both executive-level and practitioner-level recommendations to improve your marketing performan...

Analog Analytics: Analog Analytics is the leading provider of the Bigger Better Deal ™, coupons and deal certificates for local publishers, broadcasters and advertisers. More than 850 publishers and broadcasters use the Analog platform and daily deal syndicated network to deliver immediate value to merchant advertisers and viewers. Designed specifically for publis...

Who is more expensive? Nielsen Attribution or Bigger Better Deal Analytics?

The real total cost of ownership (TCO) of Website analysis software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Nielsen Attribution and Bigger Better Deal Analytics.

Nielsen Attribution accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Visual IQ is rated 4, which is lower than the average cost of Website analysis software. Bigger Better Deal Analytics accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Visual IQ is rated 4, which is lower than the average cost of Website analysis software.

Bottom line: Nielsen Attribution cost is around the same cost of Bigger Better Deal Analytics.

Which software includes more/better features?

We've compared Nielsen Attribution Vs. Barclays based on some of the most important and required Website analysis features.

Nielsen Attribution: We are still working to collect the list of features for Nielsen Attribution.

Bigger Better Deal Analytics: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Customers of the software include businesses of all sizes and a variety of types. and Bigger Better Deal Analytics's target customer size include: Medium and large size businesses.