Compare Nielsen Attribution and Apica - Nov 2022

Shlomi Lavi

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Bottom Line: Which is Better - Nielsen Attribution or Apica?

Apica is more expensive to implement (TCO) than Nielsen Attribution, and Nielsen Attribution is rated higher (70/100) than Apica (62/100). Apica offers users more features (3) than Nielsen Attribution (0).

Looking for the right Website analysis solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Visual IQ Vs. Apica

Visual IQ: Founded in 2006, Visual IQ is the world’s leading cross channel marketing attribution software company. Our IQ Intelligence Suite™ of hosted software products reveals cross channel performance insights hidden deep within your marketing data, and provides both executive-level and practitioner-level recommendations to improve your marketing performan...

Apica: Apica provides the most effective technology for optimizing the performance of cloud and mobile applications. Apica offers companies and developers alike easy-to-use, cloud-based load testing and web performance monitoring tools to test applications for maximum capacity, daily performance, improved load times, and protection from peak loads

Who is more expensive? Nielsen Attribution or Proxy Sniffer?

The real total cost of ownership (TCO) of Website analysis software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Nielsen Attribution and Proxy Sniffer.

Nielsen Attribution accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Visual IQ is rated 4, which is lower than the average cost of Website analysis software. Proxy Sniffer accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Visual IQ is rated 4, which is lower than the average cost of Website analysis software.

Bottom line: Proxy Sniffer is more expensive than Nielsen Attribution.

Which software includes more/better features?

We've compared Nielsen Attribution Vs. Apica based on some of the most important and required Website analysis features.

Nielsen Attribution: We are still working to collect the list of features for Nielsen Attribution.

Proxy Sniffer: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Customers of the software include businesses of all sizes and a variety of types. and Proxy Sniffer's target customer size include: Start up, Small business, Medium business, Large business.