Compare Wishpond and Act-On - Jul 2022

Shlomi LaviShlomi Lavi / Jul 19, 2022

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Bottom Line: Which is Better - Wishpond or Act-On?

Act-On is more expensive to implement (TCO) than Wishpond, and Act-On is rated higher (89/100) than Wishpond (82/100). Act-On offers users more features (16) than Wishpond (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Wishpond Vs. Act-On

Wishpond: Wishpond is a privately held company. Since its inception in 2009 Wishpond has grown to help more than 100,000 marketers in North America and globally to effectively drive customer growth and engagement through online marketing channels. Wishpond is an all-in-one marketing suite that makes it easy to generate and nurture leads Wishpond makes it ...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? Wishpond or Act-On?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Wishpond and Act-On.

Wishpond price starts at $49 per month , On a scale between 1 to 10 Wishpond is rated 2, which is much lower than the average cost of Marketing Automation software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Act-On is more expensive than Wishpond.

Which software includes more/better features?

We've compared Wishpond Vs. Act-On based on some of the most important and required Marketing Automation features.

Wishpond: We are still working to collect the list of features for Wishpond.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

Wishpond's typical customers include: Small, medium and large size businesses, Act-On is specifically designed for small companies.

Wishpond

ITQlick rating
(4.3/5)

starts at $49 per month

Wishpond is a leading cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Wishpond received a rating of 4.3 from ITQlick team. The software cost is consid...

Categories: Data Analysis Tools, Banking CRM, Casino CRM, Healthcare CRM.

Act-On

ITQlick rating
(4.3/5)

starts at $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM, Online CRM.

Compare specifications

Compare features

Wishpond: 0 Features

We are working to collect the list of features

Act-On: 16 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Wishpond
ITQlick rating
4.3/5
Score
82/100
Pricing
2/10
License pricing
$49 per month
Functionality
13
Compare
Act-On
ITQlick rating
4.3/5
Score
89/100
Pricing
8/10
License pricing
$900 per month
Functionality
27
Review
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.