Shlomi Lavi /
Jul 19, 2022
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Bottom Line: Which is Better - Wishpond or Act-On?
Act-On is more expensive to implement (TCO) than Wishpond, and Act-On is rated higher (89/100) than Wishpond (82/100). Act-On offers users more features (16) than Wishpond (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Wishpond Vs. Act-On
Wishpond: Wishpond is a privately held company. Since its inception in 2009 Wishpond has grown to help more than 100,000 marketers in North America and globally to effectively drive customer growth and engagement through online marketing channels. Wishpond is an all-in-one marketing suite that makes it easy to generate and nurture leads
Wishpond makes it ...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Wishpond or Act-On?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Wishpond and Act-On.
Wishpond price starts at $49 per month , On a scale between 1 to 10 Wishpond is rated 2, which is much lower than the average cost of Marketing Automation software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.
Bottom line: Act-On is more expensive than Wishpond.
Which software includes more/better features?
We've compared Wishpond Vs. Act-On based on some of the most important and required Marketing Automation features.
Wishpond: We are still working to collect the list of features for Wishpond.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
Wishpond's typical customers include: Small, medium and large size businesses, Act-On is specifically designed for small companies.