Shlomi Lavi /
Mar 28, 2022
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Bottom Line: Which is Better - WordStream or OptinMonster?
WordStream is more expensive to implement (TCO) than OptinMonster, and OptinMonster is rated higher (88/100) than WordStream (78/100).
Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Wordstream, Inc. Vs. OptinMonster
Wordstream, Inc.: WordStream Inc. provides Internet marketing software-search engine marketing tools for SEO and pay-per-click (PPC). It offers PPC Advisor, a PPC marketing management software for creating and managing PPC campaigns; and AdWords Performance Grader, an adword tool to help AdWords advertisers understand how well their campaigns are performing compared...
OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...
Who is more expensive? WordStream Advisor or OptinMonster?
The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for WordStream Advisor and OptinMonster.
WordStream Advisor price starts at $229 per month , On a scale between 1 to 10 WordStream Advisor is rated 4, which is lower than the average cost of Lead Generation software. OptinMonster price starts at $9 per month , When comparing OptinMonster to its competitors, the software is rated 2 - much lower than the average Lead Generation software cost.
Bottom line: WordStream Advisor is more expensive than OptinMonster.
Which software includes more/better features?
We've compared WordStream Vs. OptinMonster based on some of the most important and required Lead Generation features.
WordStream Advisor: We are still working to collect the list of features for WordStream Advisor.
OptinMonster: We are still working to collect the list of features for OptinMonster.
Target customer size
WordStream Advisor's typical customers include: SMBs, and OptinMonster's target customer size include: SMBs.