Compare WordStream and OptinMonster - Mar 2022

Shlomi LaviShlomi Lavi / Mar 28, 2022

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Bottom Line: Which is Better - WordStream or OptinMonster?

WordStream is more expensive to implement (TCO) than OptinMonster, and OptinMonster is rated higher (88/100) than WordStream (78/100).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Wordstream, Inc. Vs. OptinMonster

Wordstream, Inc.: WordStream Inc. provides Internet marketing software-search engine marketing tools for SEO and pay-per-click (PPC). It offers PPC Advisor, a PPC marketing management software for creating and managing PPC campaigns; and AdWords Performance Grader, an adword tool to help AdWords advertisers understand how well their campaigns are performing compared...

OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...

Who is more expensive? WordStream Advisor or OptinMonster?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for WordStream Advisor and OptinMonster.

WordStream Advisor price starts at $229 per month , On a scale between 1 to 10 WordStream Advisor is rated 4, which is lower than the average cost of Lead Generation software. OptinMonster price starts at $9 per month , When comparing OptinMonster to its competitors, the software is rated 2 - much lower than the average Lead Generation software cost.

Bottom line: WordStream Advisor is more expensive than OptinMonster.

Which software includes more/better features?

We've compared WordStream Vs. OptinMonster based on some of the most important and required Lead Generation features.

WordStream Advisor: We are still working to collect the list of features for WordStream Advisor.

OptinMonster: We are still working to collect the list of features for OptinMonster.

Target customer size

WordStream Advisor's typical customers include: SMBs, and OptinMonster's target customer size include: SMBs.

WordStream Advisor

ITQlick rating
(4.6/5)

starts at $229 per month

WordStream Advisor is a cloud-based marketing software that is designed to provide companies and individuals with tools that will help analyze, optimize, and manage their online marketing campaigns in order to ...

Categories: Data Analysis Tools, Channel Management, Product Lifecycle Management, Campaign Management.

OptinMonster

ITQlick rating
(3.7/5)

starts at $9 per month

OptinMonster is a growing cloud-based Conversion Rate Optimization software, it is designed to support small and medium size business. OptinMonster received a rating of 3.7 from ITQlick team. The software cost ...

Categories: Marketing, Web Design & UI, Home Health.

Compare specifications

Compare features

WordStream Advisor: 0 Features

We are working to collect the list of features

OptinMonster: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
WordStream
ITQlick rating
4.6/5
Score
78/100
Pricing
4/10
License pricing
$229 per month
Functionality
17
Compare
OptinMonster
ITQlick rating
3.7/5
Score
88/100
Pricing
3.6/10
License pricing
$9 per month
Functionality
3
LeadSift
ITQlick rating
3.6/5
Score
87/100
Pricing
5.4/10
License pricing
$1,500 per month
Functionality
3
ActiveDEMAND
ITQlick rating
4.4/5
Score
80/100
Pricing
4.2/10
License pricing
$15 per user/month
Functionality
16
ReachForce
ITQlick rating
4.6/5
Score
78/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.