Compare Yotpo and Hootsuite - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Yotpo or Hootsuite?

Hootsuite is more expensive to implement (TCO) than Yotpo, and Hootsuite is rated higher (93/100) than Yotpo (85/100). Hootsuite offers users more features (15) than Yotpo (5). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Yotpo Vs. Hootsuite

Yotpo: Yotpo is a customer content marketing platform that generates reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions. Our vision is to maximize the potential of User-Generated Content (UGC) for every business and redefine the way they market themselves via Customer Content Marketing. We boost the ch...

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Who is more expensive? Yotpo or Hootsuite?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Yotpo and Hootsuite.

Yotpo price starts at $19 per month , On a scale between 1 to 10 Yotpo is rated 2, which is much lower than the average cost of Social Media Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.

Bottom line: Yotpo cost is around the same cost of Hootsuite.

Which software includes more/better features?

We've compared Yotpo Vs. Hootsuite based on some of the most important and required Social Media Management features.

Yotpo: Data Analysis Tools, Customer Experience Management, eCommerce, Employee Performance Management, Reputation Management.

Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.

Target customer size

Yotpo's typical customers include: Small businesses and start ups, Hootsuite is perfect for companies of all shapes and sizes.