Compare Yotpo and Tailwind - Oct 2022

Shlomi LaviShlomi Lavi / Oct 18, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Yotpo or Tailwind?

Tailwind is more expensive to implement (TCO) than Yotpo, and Tailwind is rated higher (86/100) than Yotpo (85/100). Tailwind offers users more features (6) than Yotpo (5). There is a clear winner in this case and it is Tailwind!

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Yotpo Vs. Tailwind

Yotpo: Yotpo is a customer content marketing platform that generates reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions. Our vision is to maximize the potential of User-Generated Content (UGC) for every business and redefine the way they market themselves via Customer Content Marketing. We boost the ch...

Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries. Our platform covers the full marketing cycle from ideation to optimization: CONTENT: Aggregate, discover and manage your visual content in one place...

Who is more expensive? Yotpo or Tailwind?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Yotpo and Tailwind.

Yotpo price starts at $19 per month , On a scale between 1 to 10 Yotpo is rated 2, which is much lower than the average cost of Social Media Management software. Tailwind price starts at $9.99 per month , When comparing Tailwind to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.

Bottom line: Yotpo cost is around the same cost of Tailwind.

Which software includes more/better features?

We've compared Yotpo Vs. Tailwind based on some of the most important and required Social Media Management features.

Yotpo: Data Analysis Tools, Customer Experience Management, eCommerce, Employee Performance Management, Reputation Management.

Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting.

Target customer size

Yotpo's typical customers include: Small businesses and start ups, and Tailwind's target customer size include: SMBs.



Yotpo

ITQlick rating
(4.5/5)

starts at $19 per month

Yotpo software is a cloud-hosted marketing content management platform built for e-commerce businesses. The platform is modeled to enable clients to gather user-generated content which will help grow the brand ...

Categories: Data Analysis Tools, Customer Loyalty, Feedback Management, Social CRM.

Tailwind

ITQlick rating
(4.5/5)

starts at $9.99 per month

Tailwind is a growing cloud-based Social Media Management software, it is designed to support small and medium size business. Tailwind received a rating of 4.5 from ITQlick team. The software cost is considered...

Categories: Billing & Invoicing, Data Analysis Tools, Social CRM, Barcoding, Work Order Management.

Compare specifications

Compare features

Yotpo: 5 Features

Data Analysis Tools
Customer Experience Management
eCommerce
Employee Performance Management
Reputation Management

Tailwind: 6 Features

Freight
Billing & Invoicing
Barcoding
Scheduling
Carrier Performance Reporting
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Yotpo
ITQlick rating
4.5/5
Score
85/100
Pricing
2/10
License pricing
$19 per month
Functionality
16
Review
Compare
Tailwind
ITQlick rating
4.5/5
Score
86/100
Pricing
2/10
License pricing
$9.99 per month
Functionality
21
Radian6
ITQlick rating
3.4/5
Score
92/100
Pricing
4.8/10
License pricing
$1,000 per organization/month
Functionality
8
Televerde
ITQlick rating
5/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Adobe So...
ITQlick rating
3.5/5
Score
91/100
Pricing
5.4/10
License pricing
$52.99 per month
Functionality
8

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.