Compare Zapier and Brand24 - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Zapier or Brand24?

Zapier is more expensive to implement (TCO) than Brand24, and Zapier is rated higher (94/100) than Brand24 (82/100). Zapier offers users more features (3) than Brand24 (0).

Looking for the right Enterprise Integration solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zapier Vs. Brand24

Zapier: Zapier (YC S12) solves integrations for web services. Zapier provides a simple web interface to sync data between web applications so non-technical users don't have to write a single line of code. There's a secret language that lets web services (Evernote, Dropbox, Gmail...) talk to each other. The terrible tragedy is that this language is...

Brand24: Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analy...

Who is more expensive? Zapier or Brand24?

The real total cost of ownership (TCO) of Enterprise Integration software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zapier and Brand24.

Zapier price starts at $19.99 per month , On a scale between 1 to 10 Zapier is rated 6, which is similar to the average cost of Enterprise Integration software. Brand24 price starts at $49 per user/month , When comparing Brand24 to its competitors, the software is rated 4 - lower than the average Enterprise Integration software cost.

Bottom line: Zapier is more expensive than Brand24.

Which software includes more/better features?

We've compared Zapier Vs. Brand24 based on some of the most important and required Enterprise Integration features.

Zapier: Data Import/Export, Basic Reports, Online Customer Support.

Brand24: We are still working to collect the list of features for Brand24.

Target customer size

Zapier is suitable for individuals and companies of all shapes and sizes that are looking for a solution to connect to popular webapps and automating them from one single solution. and Brand24's target customer size include: Small businesses and start ups.