Compare Zarget and Adobe - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - Zarget or Adobe?

Adobe is more expensive to implement (TCO) than Zarget, and Adobe is rated higher (91/100) than Zarget (90/100). Adobe offers users more features (6) than Zarget (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zarget Vs. Marketo

Zarget: We are a growing team of young, ambitious professionals innovating and working on building a solid website optimization tool. A few months back we bid adieu to our lucrative jobs to begin a journey of our own. We decided to leverage on the collective expertise that each of us brought to the table and have since realised that our greatest advantage ...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Zarget or Adobe Marketo Engage?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zarget and Adobe Marketo Engage.

Zarget price starts at $19 per month , On a scale between 1 to 10 Zarget is rated 4, which is lower than the average cost of Marketing software. Adobe Marketo Engage price starts at $895 per month , When comparing Adobe Marketo Engage to its competitors, the software is rated 10 - much higher than the average Marketing software cost.

Bottom line: Adobe Marketo Engage is more expensive than Zarget.

Which software includes more/better features?

We've compared Zarget Vs. Adobe based on some of the most important and required Marketing features.

Zarget: We are still working to collect the list of features for Zarget.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Zarget's typical customers include: Small, medium and large size businesses, Customers of the software mainly include small and medium businesses from a diverse range of industries.