Compare Zeta Hub and Experiture Marketing - Jun 2022

Shlomi LaviShlomi Lavi / Jun 25, 2022

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Bottom Line: Which is Better - Zeta Hub or Experiture Marketing?

Zeta Hub is more expensive to implement (TCO) than Experiture Marketing, and Experiture Marketing is rated higher (83/100) than Zeta Hub (77/100). Experiture Marketing offers users more features (5) than Zeta Hub (0). There is a clear winner in this case and it is Experiture Marketing!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zeta Interactive Vs. Experiture

Zeta Interactive: Zeta is a Big Data & Analytics company that uses a People-based Marketing Cloud to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of Fortu...

Experiture: Experiture is a revolutionary Customer Experience Marketing Platform that enables marketers of all kinds to create, deploy, measure and optimize automated multichannel marketing programs at scale -- without tapping into expensive and scarce IT resources Experiture enables marketers to get a 360-degree view of their customers, with a powerful, bui...

Who is more expensive? Zeta Hub or Experiture Marketing Platform?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Hub and Experiture Marketing Platform.

Zeta Hub accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Zeta Hub is rated 4, which is lower than the average cost of Marketing Automation software. Experiture Marketing Platform price starts at $900 per month , When comparing Experiture Marketing Platform to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Zeta Hub cost is around the same cost of Experiture Marketing Platform.

Which software includes more/better features?

We've compared Zeta Hub Vs. Experiture Marketing based on some of the most important and required Marketing Automation features.

Zeta Hub: We are still working to collect the list of features for Zeta Hub.

Experiture Marketing Platform: Campaign Management, Email Marketing, Image Library, WYSIWYG Email Editor, Email.

Target customer size

Zeta Hub's typical customers include: Small, medium and large size businesses, The software is a viable solution for businesses of all sizes hailing from a diverse range of industries.

Zeta Hub

ITQlick rating
(4.7/5)

Zeta Hub is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Zeta Hub received a rating of 4.7 from ITQlick team. The software cost is consid...

Categories: CRM, Marketing, Email Marketing, Marketing Automation.

Experiture Marketing

ITQlick rating
(5/5)

starts at $900 per month

Experiture Marketing Platform is a web based marketing automation solution for businesses of all sizes. It offers such services as campaign segmentation, contact management, lead scoring, and others. The softwa...

Categories: Data Analysis Tools, CRM, Complaint Management, Customer Loyalty, Lead Generation.

Compare specifications

Compare features

Zeta Hub: 0 Features

We are working to collect the list of features

Experiture Marketing Platform: 5 Features

Campaign Management
Email Marketing
Image Library
WYSIWYG Email Editor
Email
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Zeta Hub
ITQlick rating
4.7/5
Score
77/100
Pricing
4.6/10
License pricing
Pricing not available
Functionality
5
Compare
Experitu...
ITQlick rating
5/5
Score
83/100
Pricing
4/10
License pricing
$900 per month
Functionality
21
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.