Compare Zeta Hub and Ontraport - Mar 2023

Shlomi LaviShlomi Lavi / Mar 15, 2023

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Bottom Line: Which is Better - Zeta Hub or Ontraport?

Zeta Hub is more expensive to implement (TCO) than Ontraport, and Ontraport is rated higher (78/100) than Zeta Hub (77/100). Ontraport offers users more features (9) than Zeta Hub (0). There is a clear winner in this case and it is Ontraport!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zeta Interactive Vs. ONTRAPORT

Zeta Interactive: Zeta is a Big Data & Analytics company that uses a People-based Marketing Cloud to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of Fortu...

ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve. We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it. We wanted to be able to see what was working and what wasn’t at every stage of o...

Who is more expensive? Zeta Hub or Ontraport?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Hub and Ontraport.

Zeta Hub accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Zeta Hub is rated 4, which is lower than the average cost of Marketing Automation software. Ontraport price starts at $79 per feature/month , When comparing Ontraport to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Zeta Hub cost is around the same cost of Ontraport.

Which software includes more/better features?

We've compared Zeta Hub Vs. Ontraport based on some of the most important and required Marketing Automation features.

Zeta Hub: We are still working to collect the list of features for Zeta Hub.

Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers.

Target customer size

Zeta Hub's typical customers include: Small, medium and large size businesses, Ontraport is built for small and medium sized businesses and caters to a horizontal market.



Zeta Hub

ITQlick rating
(4.7/5)

Zeta Hub is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Zeta Hub received a rating of 4.7 from ITQlick team. The software cost is consid...

Categories: CRM, Marketing, Email Marketing, Marketing Automation.

Ontraport

ITQlick rating
(4.2/5)

starts at $79 per feature/month

Ontraport is CRM software and marketing automation solution built for small businesses. Its key functions include analytics/ROI tracking, drip campaigns, lead scoring, sales intelligence, search marketing, soci...

Categories: Dashboards & KPIs, Business Process Management (BPM), CRM, Customer Loyalty, Lead Generation.

Compare specifications

Compare features

Zeta Hub: 0 Features

We are working to collect the list of features

Ontraport: 9 Features

Email Marketing
Marketing Automation
Multi-Channel Marketing
Email Marketing
Email Triggers
Marketing
Online Marketing
Email Marketing
Social Marketing
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Zeta Hub
ITQlick rating
4.7/5
Score
77/100
Pricing
4.6/10
License pricing
Pricing not available
Functionality
5
Compare
Ontraport
ITQlick rating
4.2/5
Score
78/100
Pricing
4/10
License pricing
$79 per feature/month
Functionality
20
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.