Shlomi Lavi /
Jul 19, 2022
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Bottom Line: Which is Better - Zignal Labs or Adthena?
Zignal Labs is more expensive to implement (TCO) than Adthena, and Adthena is rated higher (87/100) than Zignal Labs (82/100).
Looking for the right CI: Competitive Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Zignal Labs Vs. Adthena
Zignal Labs: Zignal Labs is a realtime, cross media analytics platform. We enable clients to quickly spot trends, see relevant stories unfold, and take action. Our team is comprised of experts from analytics, communications, and information technology industries.
Adthena: Adthena is the most powerful Competitive Intelligence solution for search marketers. Adthena has a unique 'Market-Driven' approach to understanding your competitive landscape without keyword or competitor restrictions. Our patented technologies provide unparalleled accuracy for marketers to understand their competitors' strategies and to gain insig...
Who is more expensive? Zignal Labs or Adthena?
The real total cost of ownership (TCO) of CI: Competitive Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zignal Labs and Adthena.
Zignal Labs price starts at $18,000 per year , On a scale between 1 to 10 Zignal Labs is rated 6, which is similar to the average cost of CI: Competitive Intelligence software. Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Zignal Labs is rated 6, which is similar to the average cost of CI: Competitive Intelligence software.
Bottom line: Zignal Labs is more expensive than Adthena.
Which software includes more/better features?
We've compared Zignal Labs Vs. Adthena based on some of the most important and required CI: Competitive Intelligence features.
Zignal Labs: We are still working to collect the list of features for Zignal Labs.
Adthena: We are still working to collect the list of features for Adthena.
Target customer size
Zignal Labs's typical customers include: Small, medium and large size businesses, and Adthena's target customer size include: SMBs.