Compare Zoho Campaigns and Active Campaign - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Zoho Campaigns or Active Campaign?

Active Campaign is more expensive to implement (TCO) than Zoho Campaigns, and Zoho Campaigns is rated higher (86/100) than Active Campaign (83/100). Zoho Campaigns offers users more features (12) than Active Campaign (11). There is a clear winner in this case and it is Zoho Campaigns!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Zoho Vs. Active Campaign

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? Zoho Campaigns or Active Campaign?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho Campaigns and Active Campaign.

Zoho Campaigns price starts at $3 per month , On a scale between 1 to 10 Zoho Campaigns is rated 2, which is much lower than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Active Campaign is more expensive than Zoho Campaigns.

Which software includes more/better features?

We've compared Zoho Campaigns Vs. Active Campaign based on some of the most important and required Email Marketing features.

Zoho Campaigns: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database, Email Marketing, Email Performance Reports, Email Triggers.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns. Small business users will find that personalized emails add a special note for each of your new leads.