Shlomi Lavi /
Oct 31, 2022
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Bottom Line: Which is Better - Zoho Campaigns or Adestra?
Adestra is more expensive to implement (TCO) than Zoho Campaigns, and Zoho Campaigns is rated higher (86/100) than Adestra (75/100). Zoho Campaigns offers users more features (12) than Adestra (0). There is a clear winner in this case and it is Zoho Campaigns!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Zoho Vs. Adestra
Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software.
To date, Zoho...
Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike.
We were founded on the principle that marketing success takes more than technology...
Who is more expensive? Zoho Campaigns or Adestra?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho Campaigns and Adestra.
Zoho Campaigns price starts at $3 per month , On a scale between 1 to 10 Zoho Campaigns is rated 2, which is much lower than the average cost of Email Marketing software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Zoho Campaigns is rated 2, which is much lower than the average cost of Email Marketing software.
Bottom line: Adestra is more expensive than Zoho Campaigns.
Which software includes more/better features?
We've compared Zoho Campaigns Vs. Adestra based on some of the most important and required Email Marketing features.
Zoho Campaigns: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database, Email Marketing, Email Performance Reports, Email Triggers.
Adestra: We are still working to collect the list of features for Adestra.
Target customer size
Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns. and Adestra's target customer size include: SMBs.